Top 5 Most Powerful Backlink Building Techniques

Posted on November 4, 2011 by Nick Wilson

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1. Blog Comments

Every webmaster is familiar with the concept of blogging or commenting on blogs. It’s an easy way to generate quick, one way backlinks to your website. The key thing to keep in mind when blog commenting is the “Dofollow” and “Nofollow” attributes.

• Dofollow Links: Links that are indexed by search engines that are capable by passing link and domain authority. This will increase the basic rank of your site; Pagerank, SERP rank, Alexa rank, Moz rank, etc.
• Nofollow Links: Links that are indexed by search engines that do not pass domain or link authority but do increase your SERP rank, just not to the extent that a Dofollow link would.

So with this being said, most people target ”Dofollow” blogs for building backlinks, rather than “Nofollow”, although it is good to have both because in Googles eyes it looks more natural and not directed. Dofollow and Nofollow are not the only aspects to focus on when blog commenting. Relevance to your niche topic is crucial in whether or not your link is even accepted by a search engine, let alone indexed.

Example: You can comment on a gaming blog but if you link back to your automotive sales website it most likely won’t be getting indexed by Google, so relevance is the key for blog commenting effectively.

Another aspect to take into consideration when commenting is the quality of the comment. It is very easy to get marked as a spammer for a short, irrelevant comments, Akismet anti spam system is a perfect example of this. Once you are marked as a spammer by their system you must contact each blog you wish to comment on and ask the Owner/Moderator to approve your comments. Most people are unsuccessful at doing this so its best to avoid it if you can. That last main aspect of blog commenting is the overall rank and reputation of the source of the link. You can have 100 pr0 backlinks from a reputable source but a pr1-2 is equal to if not worth more than the pr0 links, so the higher the Pagerank/Alexa rank of the blog the more power you can pull from it.

2. Forums Posts

Posting on forums is a great way to generate high quality backlinks, but it takes a little more time than blogging. Forums have the same concept as far as quality and content relevance but length can matter in this facet, along with number of posts, reputation of the profile, time length between posts, etc.. The majority of forum moderators who use the “Dofollow” attribute usually don’t mind if your just their for backlinks because spam is easy to spot, but if they see your staying on topic and not just writing short generic content to fill the page, they won’t mind you passing a bit of link juice to the site of your choice.

Although the more backlinks the better is usually how it works, forum backlinks don’t necessarily hold true to that rule. There are two things you should NOT do when attempting to use forums for backlinks. First of all, multiple links in your signature is a bad idea, if you have 3-4 anchor text links going back to various websites it looks unnatural because it reoccurs on every post. To elaborate, Google will see the same three or four links going back to the same site on every post, so if you use one link it doesn’t become over used and thus, makes the single forum signature link more valuable and gives it a more natural look.

3. Article Posts/ Submissions

Articles are easy to write but the trick is to write an effective article that draws peoples attention and at the same time promotes your website or niche of choice. Depending on the website you submit to most articles should be between 300-800 words (not characters), high quality, and no errors; punctuation, grammar, syntax, etc. Its not all about the content of the article though, you must choose an effective title. The title must be intriguing but get the point across, and at the same time contain keywords you focus on. All this being said, if you follow the criteria regarding article submissions successfully, you should wind up with a popular, regularly visited, a well ranked, permanent backlink.

Now some people may disagree with me on this point but I believe it to be true, article submissions and guest post blogging are, in many ways, the same thing. So the criteria for a successful guest blog post is in many ways the same. The difference that is crucial in this is the niche of the blog your submitting your post too. Article submission websites usually contain every topic and are massive sites so niche topic of the source isn’t important, just the category you submit it to. With guest post blogging you must post the article/guest post on a website that is the most relevant to the niche you are promoting.

Popular Article Submission Websites:

Squidoo, Ezine Articles, Hubpages, Technorati, Delicious, Examiner, Article Dashboard and Article Base.

4. Social Bookmarking

Social bookmarking is bookmarking pages you would like to revisit or share. You can organize, store, share, and manage your bookmarks through various social media sites. Many social bookmarking services provide web feeds for their lists of bookmarks, many of which include organized lists containing tags, categories, keywords and meta tags. When a person subscribes to the feed they are sent a message that shows the most recent posts/bookmarks which can generate multiple backlinks per new items on the feed. This is a good way to build quick backlinks in a shortest amount of time. Keep in mind these are not the strongest backlinks nor are they worth as much. The value does depend on the overall ranking of the source, but since its a link minus the content the link doesn’t offer a as much power or value in terms of SEO.  These are very effective in mass though, if they are placed properly.

Popular Social Bookmarking Websites:

Digg, Stumbleupon, Reddit, Squidoo, Technorati, Digo and Metafilter

5. Making Tools

This is arguably one of the best ways to build links and increase reputation among the online community. While it is not easy to think of a unique tool let alone design and create one, it is an extremely valuable asset to have in you tactical SEO belt. This tool can be anything from a free online widget, to a theme, a plugin, or even a unique tool with a more specific function. So if you have the skill set and ability to do this, I strongly suggest you take full advantage of it.

Example: Go and download a free theme and activate it on your website, odds are at the bottom of your site, in the footer, is a link that leads back to the creators profile page or website of choice. Now say you created a simple theme and everything went smoothly, there’s no bugs and it has decent social media exposure. If even a 100 people were to download and use the theme you created, that is 100 organic, natural, (odds are) permanent backlinks. Plus the better the tool the more it will spread on its own, via “word of mouth” concept.
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Nick Wilson is the owner, primary moderator, and main writer for SEO Journalist, which provides daily articles on website SEO and SMO performance. He is an experienced and versatile, professional SEO Consultant and Internet Marketer.

Nick Wilson

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