How to Optimize Your Website for Bing

Posted on November 22, 2011 by Nick Wilson

Bing Optimizing your site for Bing is a bit different then search engine optimization for Google. Bing is a relatively new search engine that has drawn a lot of interest among webmasters and the online community. While Google is a monster player in the online world and by some, considered the backbone, Bing holds its own weight when it comes to traffic and value.

Why Choose Bing?

There are tens if not hundreds of search engines out there, all offering their own unique understanding of the web. The problem is there perspectives are irrelevant and annoying. Since the start Bing has had a great reputation while carrying the weight of a giant behind it, being the online name of Microsoft. It’s unique search engine that delivers on topic, relevant search results, but what intrigues its users is Bings difference from Google. It’s results are far different from Google’s yet just as relevant, as if you were to search from Google itself with only a variation of the word.

An important question SEO Webmasters want to know is what makes Bings algorithm different from Google. Clearly, Bings algorithm provides different answers with the same quality of results but the question you should be asking is “How do I optimize for Bing?”.

Optimizing Differences Between Bing and Google

Bing tends to give more weight to On-Site Optimization. This means more keyword stuffing, more focus on meta titles, tags, descriptions, headers, etc. Bing likes to see quality content on every page, not just a few good pages that you try to promote for a high rank, Bing looks at every page for every result. Google on the other hand uses a much more even mix of On-Site SEO. Google tends to use links and mete data to verify Off-Site SEO like backlinking and social media promotion.

Google and Bing have two very different perspectives of how websites should be ranked. Bing doesn’t put heavy weight into social media because it doesn’t see voters as a value to the sites rank, so having a strong Facebook and Twitter following to go with your niche website isn’t going to help you much. On the complete opposite side, Google loves social media promotion and link spreading. The bigger your fan base the better you will rank in the pages of Google, they see a follower/visitor as natural traffic, which is what Google is all about. This makes the two search engines results very different, Google will give you results based on what is popular and current, where Bing is more of a “quality of content” search.

This difference between the two search engines focus’s tends to leave every webmaster’s decision a little divided. On one side you have Google, a massive search engine that prides itself on the organic side of the web. On the other side you have Bing, the product of the legendary Microsoft Corp. that foucus on personal effort and success in the field. For most webmaster it the choice boils down to this question.

“Which search engine can provide the most traffic?”

This can be debatable because its all about the keyword you target. However, Google’s exact global search results in relation to the keyword you search, is often much higher than Bing and in the end, has the possibility of yielding better results. Keep in mind that while Bing is smaller than Google, its competition for keywords requires far less effort because the competition is lower, even for high competition keywords. In the end, each search engine is valuable in its own way and both have proven track records for providing relevant searches and successful results.
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Nick Wilson is the owner, primary moderator, and main writer for SEO Journalist, which provides daily articles on website SEO and SMO performance. He is an experienced and versatile, professional SEO Consultant and Internet Marketer.