Pros And Cons Of Pay Per Click Advertising

Posted on January 9, 2012 by

PPCOrganic traffic from various search engines that generates steady revenue is the goal of every webmaster. To achieve these results you need to dedicate time and effort, but above all, you must optimize your website down to the letter. The majority of consumers stay on the first page of results and only ever see the first 5-10 results, so the top spot is key. Getting to the top of a valuable keyword result is hard and takes time, but you can take an easier route by paying for your traffic, PPC (pay per click) advertising.

What Is PPC?

Pay Per Click advertising is purchased advertising space that appears above or along side of the organic search engine results. The cost of the advertising is dependent on the amount of times your ad is clicked on and the cost of the keyword/term that your are purchasing. While you are paying for a top spot, this does help your SERP’s over time and increases traffic significantly. If your site is well optimized and found to be useful by everyday users, this advertising strategy can produce many returning visitors.

Pros:

  • High Traffic Targets
  • Statistical Result Tracking
  • Multiple Options and Customizable Features
  • Easy To Implement

Cons:

  • Consistent Competition Research
  • Constant Bidding War
  • 70-80% of All Traffic Goes Toward Organic Listings
  • High Prices For High Competition Keywords

Fitting Your Needs

To be effective in PPC advertising in you need to monitor your campaigns and understand when to turn them on and off. Not to mention that these advertising campaigns will not fit everyone’s budget or websites needs, you also need to monitor the movements of your target audience. Typically this is a service used to spawn short term leads and generate bouts of traffic, based on the length of the running ad campaign. The overall benefits of these campaigns can be surprising, if you work the system right you can earn Adsense revenue from your PPC campaign and wash out the cost of your advertising.

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