How Do I Raise My Alexa Rank?

Posted on January 26, 2012 by Nick Wilson

Alexa Ranking is a complex ranking system that is based on the analysis of all the Alexa Toolbar users and their traffic. This offers a diverse range of traffic sources, thus giving the most accurate, real-time results. Alexa ranks for websites comes down to the users who use the Alexa Toolbar, if the users don’t have it installed then the websites doesn’t receive Alexa credit. If your new to Alexa the ranking system could be a little strange, the lower your rank the better off it actually is, Google has a 1 for example.

Raising Your Alexa Rank

There are a few unique factors that help play into raising your Alexa Rank. A few of these techniques are common, but unfortunately a large number of people aren’t aware of a few of these helpful tactics.

1. Alexa Toolbar: A small and useful toolbar that measures any current websites Alexa Rank. In order to give or receive Alexa Rank credit the tool bar doesn’t have to be Alexa only, but as long as Alexa is included it will benefit the user. Alexa also offers a simple editor to make your own Alexa Toolbar which you can advertise to your visitors, the more visitors that download your toolbar, the faster your rank will increase.
2. Alexa Reviews: Alexa offers the option for visitors to review a website and leave their testimony to further improve or decrease the websites rank. You can simply rate the website with their Alexa rating system, which also has the option to improve or decrease the websites Alexa rank.
3. Recognizing Your Traffic: The average web user is just looking for some information and Facebook, they have probably never heard of Alexa Rank, PageRank, Moz Rank, etc.  Try to leave your mark in webmaster related sites such as forums, blogs and social media based websites. You can also leave reviews of other top Alexa websites which will help your rank. These various sources are typically used by webmasters and if their worth their salt in the online world, they will have the Alexa Toolbar installed.
4. Alexa Widgets: Placing an Alexa graph or traffic ranking button on your home page can help increase your Alexa Rank as well as traffic.
5. Type of Traffic: there are 3 kinds of traffic, organic, direct, referral. While all of these forms of traffic help, organic is the best because it’s returning and consistent. Consistency is a big part of Alexa Rank and how it increases, the more consistent your Alexa Toolbar visitors are the faster your Alexa will rise.

Below are a few of the Alexa Widgets I mentions above, the widgets are fairly small and they offer a bit of bragging rights for your website. The widgets show the amount of backlinks that Alexa indexed and the current Alexa Rank based on the date, which is shown below the website URL. You can also display graphs that show your traffic history, Alexa reach, pageviews, bounce rate and time on site.