The Benefits of LinkedIn
Posted on February 5, 2012 by Nick Wilson
LinkedIn is a professional networking website for that is compiled from a wide variety of career minded individuals. Currently the site is one of the top 5 social media giants on the web, rivaling Facebook, Twitter and Google Plus for traffic and general position. Due to the fact that LinkedIn is a profile based website and its users are able to alter their profiles at will, there are opportunities for Off-Site SEO (Search Engine Optimization).
LinkedIn Optimization Methods
Completing Your Profile: Typically an easy thing, but every visible blank box that you ignore is one less place you’ve utilized for optimization. Your pictures is a big part of your profile as you can imagine, depending on the type of LinkedIn account you have will dictate what type of picture you choose. If your account is geared toward a business then the logo of that image might be better than the traditional picture of a yourself. If you are using the account for personal use then a ‘professional’ picture is what your going to want to display, not just a random picture of you in the bathroom mirror with your cell phone.
URL Customization: Customizing your LinkedIn URL, that is linked to your profile, is a good way to spread your name or business. Using your name within the URL rather than the default series of numbers they give you, will make the URL more interesting and recognizable to your perspective audience. Your also able to customize your links within your profile. This also helps with searches and profile association within LinkedIn and Google searches.
Job Titles: Your job title or location can be personalized bit of information that help searches within LinkedIn. There isn’t a terrible amount of flexibility, seeing as most of them are preselected. You can however, target keywords that are directed toward your field, which will show up on your LinkedIn profile excerpt within Google’s SERP‘s (Search Engine Rank Position).
Related Groups: LinkedIn offers the ability to join groups that offer certain connections. From the SEO perspective this is a great value for name relation through searches, it gives you the opportunity to be associated with bigger players in your field.
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